Voice Overs: A Must Have in Marketing Videos

Imagine watching a horror film with no sound, only subtitles. Wouldn’t be as scary right?
That’s because audio is such an incredibly powerful tool, used to emphasise your point of view. It combines information with emotion to create a much more enticing video.
So why do we often forget about voice overs with our marketing videos?

Simple: It’s too hard!

The expenses involved in trying to find a voice over artist, recording their script and making sure the it’s at a professional level is just the tip of the iceberg. 

But it’s 2020 and we don’t have the time for this and we should have the technology to make this happen in minutes? Right? What about seconds?

With Visuo, you can!

Visuo is designed to make marketing videos as quick and easy as possible, with #NoSkillsRequired.

Once you have an account (Sign Up for Free here) and added your clients, you’re ready to make your first marketing video.

Select your category and you’ll be taken to our script page.

This is where the magic happens!

Now you can write the script you want one of our voice over artists to speak, throughout your video.

We have multiple accents and genders so you can find the perfect match.

If you are feeling creative, you can even upload your own!

Once we have your script, our AI will select clips from our library of 800,000+ videos to make you the perfect marketing video. See what I mean? #NoSkillsRequired

It’s as simple as that!

There has never been a better time to take advantage of the power of video for your clients and business then right now. And with voice overs, you’ll convert better, sell better and reach more customers than ever before.

Watch the below and see it for yourself!

A Video Marketing Tool Designed Specifically For Agencies

In a world where everything is customised to the nth degree, it's hard to believe there isn't been a video marketing tool designed specifically for your (the agency's) needs?
No one is required to churn out content like social media managers.

Why we put video content in the 'too hard' pile

  • It’s expensive
  • Time consuming
  • Difficult

I mean, you didn’t get into social media to learn how to produce, shoot and edit videos. So what if we told you all of your set backs around video marketing is now a thing of the past? 

And better yet, this tool is designed specifically for you and your agencies needs. 

Meet Visuo. 

The game changing tool that will put your agency on top and reach all of it’s capabilities. 

Video Marketing Tool designed specifically for Agencies

Imagine the difference it could make for you and your clients to be able to post marketing videos whenever you want. 

With Visuo, you can create stunning, fully customised marketing videos for your clients in minutes, without any video experience, and on next to no budget.

But what does this actually mean?

Creating quick and easy marketing video’s is just the beginning of Visuo’s capabilities.

  • Our custom portal is where you create client profiles to help manage your clients and stay on top of their campaigns 
  • Add team members so everyones on the same platform 
  • Save all your client’s video’s in one place to it’s easy to compare 

For the video side, our Virtual Video Producer is where the real magic happens.

  • Our easy 5 step wizard ensures #NoSkillsRequired 
  • Our library of curated, professional-quality content to suit your client’s business will ensure you get a completely original marketing video each time
  • Change your marketing game with AI-generated voice overs (or record your own). Since we all know videos perform better with video
  • Our library of royalty-free music tracks will automatically be matches to your video, so you don’t have to do a thing
  • Dynamic themes and captions will spice up the look and feel of your video in no time (and with no effort!)

If you’ve ever been intimidated by video editing software this is for you. 

If you’ve ever been frustrated by the limitations of template-based software this is for you.

Come see how easy it now is to leverage the power of video for you and your clients.

How to Keep Company Culture Alive When Working Remotely

Here at Visuo, we’ve been working remotely long before Covid-19 decided to rear its ugly head into all our 2020 plans.
You might be working from home as your read this blog post. There are a lot of perks from turning your lounge room into your office: sweats all day long, wake up 5 minutes before that Zoom meeting and no communing to work but we cannot forget that we are human and naturally desire contact with other humans.
Missing your work wife? Office banter? Solving work problems together in the same room? You aren’t alone! So how can you keep the company culture alive when you’re working remotely?

Be Honest

It’s normal to express how you’re feeling to your colleagues but when you aren’t together, it might feel more intimidating. Now more than ever we need to be checking in with one another so don’t be afraid to speak out and lean on your work colleagues for support.

Create Healthy Habits

Set your team healthy and active goals to promote mental wellbeing. Perhaps for the month of October you collectively have to reach 100km walking or riding. Enforce and encourage multiple breaks throughout the day (outside if possible).

How to maintain the company culture while working remotely?

Do something NOT work related

Maybe your office used to head down the road for local trivia nights or partake it in team building exercises a couple of times a year. Make an effort to organise a virtual trivia (even sign up for a venue is hosting online) or attend an online comedy show.

Stick to routine​

In a world of chaos, routine is king to feel grounded. Set up a meeting and go through your company values and ensure everyone is working for the same goal. Make note to adjust your rules. Getting the right amount of freedom and responsibility when WFH, is hard. Setting some new guidelines to follow will help everyone at the company.

Be open to change​

Things will look a little different for a while (hopefully not too long!) But keeping an open mind for your new work life is key to staying positive through a pandemic. Your agency might be thriving through Covid-19 due to many businesses realising just how important having an online presence is in 2020.

Are you a digital agency struggling to keep up the demand with new and exisiting clients demands?

Struggling to capitalise on your margins and offer more bang for buck in your packages?

Using Visuo to create customised, professional quality marketing videos for your clients will not only save you hours each week but also give you a ROI with your clients. 

Our virtual video producer ensures you won’t spend hours searching, editing and tweaking clips. 

  • No templates.
  • Customised just for your client’s business.
  • Within 5 minutes.

Is Video Marketing Really That Powerful?

We live in an era where your customers attention spans are at an all-time low (falling from an average 12 to a minuscule 8 seconds) and the chance of you making an impact on their social feed is becoming harder and harder.
But of course, we all know this! But how do we combat it?
The video marketing space has been on a consistent rise since being introduced over a decade ago. Why? Because it’s the quickest, easiest and most effective way for your customers to consume information.

Okay, let's get nerdy for a second.​

Did you know that by 2021, on average a human will watch over 100 minutes of videos online – DAILY! This means your customer is already growing accustom to consuming video on the regular and the days of writing long captions or blog posts will be gone. 

It’s a scary thought considering how much we still don’t know about video. 

1.   How do I create one? 

2.   Do I have to employ an expensive production team? 

3.   But mostly, how can I implement video marketing for my clients regularly?

This is the foundation in which we created Visuo.​

Since we understand there are many websites that offer templates and clips but none are designed specifically for you: the marketing agency. 

With the help of Visuo, you’ll create marketing videos on a mass in a fraction of the time. Scale up your clients, offer more in your portfolio without minimising your margins. 

So what are you waiting for? See what all the fuss is about!

Instagram Reels vs TikTok

If there is one thing, we have all learnt in 2020 it’s that creating videos at home is extremely entertaining!
TikTok generated ‘the most downloads for an app ever in a quarter’ during Q1 in 2020.
Instagram has recently launched its own version of TikTok and confirmed everything we know about video marketing: everyone wants a piece of it.

If there is one thing, we have all learnt in 2020 it’s that creating videos at home is extremely entertaining!

TikTok generated ‘the most downloads for an app ever in a quarter’ during Q1 in 2020.

Instagram has recently launched its own version of TikTok and confirmed everything we know about video marketing: everyone wants a piece of it.

Instagram Reels v/s TikTok

What are Instagram Reels?​

Reel is the newest content creator implemented by Instagram, allowing users to shoot, edit and design short and snappy videos (max 15 seconds).

The unique feature of Reels is that you can share them straight to your Instagram feed or story. It has its own tab on the user’s profile which allows easy access to view and store videos.

Similarly, to TikTok, Reels has its own For You page which means, well you know what this means, hours of mindless scrolling.

Popular Reels can be featured on the explore page. If a user’s video is picked up, you’ll receive a notification.

And just like TikTok, if you find an audio clip or song you’d like to use, simply click ‘Use Audio’ and start creating.

How can Reels work for Social Media Managers?

We are all aware of how important video marketing is when it comes to engagement online.

If you have the time, creating a short and sharp video using Reels can bring in a lot of sales and followers for your client’s business.

It’s also a fantastic way to collaborate with influencers or promote a product.

But I'm not video savvy?

We have all fallen victim to creating a TikTok during isolation, which is fine when we have nothing else to do. But during your work life, we simply do not have hours to spend creating content.

Instagram Reels v/s TikTok

This is why we created Visuo.

Visuo creates marketing videos customised for your clients – in a matter of minutes. 

Wait, what?

That’s right. Designed for the fast-paced and ever-growing agency, our patent pending AI will cut hours out of your working week.

Free trial for all new customers.

How to Master Your Online Etiquette

From a young age we are all taught etiquette skills: eat with your mouth shut, arrive on time, speak nicely of others – but in the digital age, how can we master our online etiquette? And first of all, what even is it?
To put it simply, your online or ‘internet’ etiquette is how you behave/communicate on your social media

We all have a weird Aunt or old high school friend who pops up on our Facebook feed with an outspoken style of online etiquette but today we are talking about businesses and particularly, sharpening your brands online etiquette.

We’re all too familiar with businesses or celebrities who have found themselves in trouble due to saying something they shouldn’t have online, so what are some pointers we should stick to before posting anything on social media?

Mastering Online Etiquette

1. Language

Considering most of our interactions online are not face-to-face, be cautious of saying things in a sarcastic tone. Be clear, direct and factual. Mastering your brands voices is an incredibly powerful tool, so create some guidelines and stick to them.

2. Fact check

Now this goes without saying but this definitely causes a lot of online arguments. Before making any claims on social media, make sure it’s factually correct. Trust me, the internet is smart and will pick up even the things you think go unnoticed. Also beware: if you plan to grow your business into a huge online community, people will scroll back at posts from years prior, so get in the habit of factchecking from the beginning!

3. Be Kind

Just like the point above, this goes without saying. Be kind! And not just to your customers but with other businesses (even the ones in a similar space!) Do you want anyone to associate your brand with being nasty? Didn’t think so!

4. Use good grammar

Oh dear. Nothing will crumble your credibility like bad grammar! You don’t have to be an English teacher to master the basics. Capital letters, complete your sentences with a full stop, commas, etc, but MOST importantly: know the difference between there, their and they’re!

5. Reply to customers quickly

Now we aren’t expecting you to live with your phone attached to you 24/7 BUT if you are taking more than 1-2 business days to get back to a customer’s or potential client, it’s not a good look. If you struggle with this or get overwhelmed, block out a time in your day as if it were a meeting and get back to everyone. Trust us, you’ll feel SO much better.

Struggling to find more time in your day?

Using Visuo to create marketing videos for your clients means you’ll free up hours each week. 

Not convinced? Sign up today and watch our virtual video product create a customised, professional quality marketing video for your client in minutes!

A Dazzling Marketing Trend That Develops and Grows Every Year

We all know video marketing is powerful. It’s ability to boost your customer reach, build loyal following and increase sales is undeniable. In addition, it doesn’t matter what social media channel you are focused on, video works for all of them.

Simply put, it’s a must-have in your marketing strategy.

Growth Oriented?

For growth focused agencies, marketing via video isn’t a “nice-to-have” tool, it’s a necessity. It’s one of the biggest key factors in building stronger brand awareness for your client’s business.

Considering 49% of companies grow faster when using video, you can’t afford for it to only be a piece in your overall marketing plan.

Still unsure on how you can incorporate video marketing into your strategy?

Here’s how in 3 easy steps:


  1. Create a unique profile for each of your clients to help manage their videos
  2. Write a short script & watch Visuo create your video in under 5 minutes.
  3. Your video is ready. Send it to your client to review or post it on social media.
outperform your competitors using video marketing statistics

Stay ahead of the curve

We’re always incorporating the latest in technology and artificial intelligence to optimize and adapt for future trends.

Are you ready to take your brand and marketing to the next level?

3 Tech Tips to Master When Creating a Successful Business

In a world where everything is online, capturing your customers attention will ensure if your business thrives or dies.

The problem is our brains can’t process everything that we see, so what are some ways to make it easier to reach your target in this digital world full of noise? We've listed 3 tech tips for you!

You may think mastering the hype of emotional triggers is enough, but there is a pre-attentive stage that you need to think about as well.

Luckily in today’s world, there is a tool for everything!

If you aren’t a pro at colour, form, spatial position and movement, make sure you spend some time to research the service and/or tools to get the most out of your technology investments. There is a lot of crap out there!

UX

Today UX design is essential. The value of your product, what features it offers, in addition how accessible and aesthetic it is.

On top of that, you should spend some time on your website and social media visuals. At the end of the day, it is a reflection of your company! Try out some tools or even hire a professional designer to help. There are budget friendly options out there, you just need to put the effort in finding it.

Since Visuo is all about helping your business to grow, we applied UX to both our product and client portal so it’s easy to use and implement in your business. Have a look at “How to create a marketing videos in minutes” if you are curious to know more.

Video

You need to incorporate video in your marketing. It’s not uncommon to feel that it’s too complicated, time consuming or expensive, you probably haven’t found the right solution.

Our team have a great eye for details. They go through and edit every single clip in our library, so that you can present the best quality for your customers. You can use your own clips as well but ponder on if it’s worth the hustle when the reality is that your video will only last 1-day on a feed.

AI

Consider if maybe an Artificial Intelligence software can help to improve your customers journey and as a bonus, even lighten up your employee’s workload.

AI helps to identify and predict customers habits. For example, at Visuo we get to know all your video preferences and provide new content every video creation. It will simplify and make your job faster the more you use it.

Time to take the next step in your business