We have all made personal resolutions for 2021, whether it’s signing up for that gym membership, diving into a new hobby, traveling, reading more books or saving money. But, if you’re a business owner, have you made New Year’s resolutions for your business?
If you haven’t, here’s some inspo! We’ve summed up the top 5 Business New Year’s Resolutions to grow your business!
1. Review your marketing strategy
When was the last time you reviewed your marketing strategy? Have you been using the same marketing strategy every year? It’s easy to fall into the same patterns but to continuously grow your business, it’s so important to keep on top of your marketing strategy and adapt it according to the current trends.
2. Jump on the Video Marketing bandwagon
We all know, Content is King. Therefore, marketers and content creators constantly be trying to produce the most engaging and shareable content. Video marketing is a dazzling trend that grows and develops every year. It’s no longer an option, but a necessity.
As new year’s around the corner now, make Video marketing your new year’s resolution.
Is video marketing in your ‘too hard’ pile or do you struggle to find the time or money to create videos?
In 2021, those concerns are a thing of the past! Visuo creates professional marketing videos in minutes. #Noskillsrequired.
3. Say hello to TikTok
Don’t worry, you don’t need to WAP dance or put your body (and ego) on the line!
Social media experts are convinced that TikTok is going to be a major player in the social media platform market. Since its inception, TikTok has changed the social media game. With over 500 million active users globally, marketers can easily stay ahead and reach a huge amount of people in a short timeframe just by spending a small amount of time creating content.
4. Revisit your website
We always recommend updating your website at least once a year. This way, your website will have a fresh content and boost your search engine rankings. Make sure your website is mobile friendly, easy to navigate and check the loading times. And don’t forget to add videos!
5. Check in on your employees
2020 has been challenging and uncertain for everyone. When was the last time you checked in on your employees?
According to Mercer Global Talent Trends, employees ranked empathy as one of the most important characteristics they search on employers. Keep an open line of communication with them and check in occasionally. Additionally, you can also organise fun virtual activities such as trivia, secret Santa via post, three truths and a lie or a movie night! This builds connection and boosts morale.