Covid-19 has impacted businesses all around the world with no signs of an end in sight. Social distancing, wearing masks and staying at home are the only options to keep ourselves safe from the virus.
So we find ourselves looking for ‘pandemic proof’ businesses since everything is virtual now – conferences, meetings, concerts, doctor’s appointment and many more.
Believe it or not, these virtual relationships have brought us together and closer more than ever. So, How can you digitally engage your customers during the times of crisis? We’ve created a list for you!
New research by Validity Inc. revealed that email outperformed all other channels- social, direct, indirect, paid search and referral, making it one of the most effective digital marketing activities to engage the customers during the pandemic and bringing the traffic to the website.
Average marketers only spent 3 per cent of their total digital marketing budget to email. So, why not spend 1 per cent more of your budget on an email campaign and achieve an uplift in site visits and engagement. It will be worth it in the long run!
And to make it better, why not incorporate videos to your email marketing. Videos increase conversions, brand awareness and help educate your customers. I bet you know this already.
Create effective professional videos in minutes using Visuo and start your video email marketing campaign today!
Clean up your Socials
Don’t neglect your organic growth on social media. Make sure you update all the recent changes and refresh your cover photos and branding where required. People are going to be online more than ever so grab this opportunity and post quality content regularly.
Don’t be too salesy. It’s important to remember empathy, support and comfort during times like these. Focus on building a community right now rather than solely focusing on sales. We are in this together.
Well, we all know memes are taking over the world. Memes make your content more humorous and is relatable to the general public. It is one of the simplest ways to engage the customers and is one of the most effective form of advertising and communication.
Need some inspiration, check out Netflix and Gucci on how they’re using memes as a part of their digital marketing campaign.
Which one do you think will be the most effective to engage the customers digitally during the times of crisis?
Let us know in the comments!