A Dazzling Marketing Trend That Develops and Grows Every Year

We all know video marketing is powerful. It’s ability to boost your customer reach, build loyal following and increase sales is undeniable. In addition, it doesn’t matter what social media channel you are focused on, video works for all of them.

Simply put, it’s a must-have in your marketing strategy.

Growth Oriented?

For growth focused agencies, marketing via video isn’t a “nice-to-have” tool, it’s a necessity. It’s one of the biggest key factors in building stronger brand awareness for your client’s business.

Considering 49% of companies grow faster when using video, you can’t afford for it to only be a piece in your overall marketing plan.

Still unsure on how you can incorporate video marketing into your strategy?

Here’s how in 3 easy steps:


  1. Create a unique profile for each of your clients to help manage their videos
  2. Write a short script & watch Visuo create your video in under 5 minutes.
  3. Your video is ready. Send it to your client to review or post it on social media.
outperform your competitors using video marketing statistics

Stay ahead of the curve

We’re always incorporating the latest in technology and artificial intelligence to optimize and adapt for future trends.

Are you ready to take your brand and marketing to the next level?

3 Tech Tips to Master When Creating a Successful Business

In a world where everything is online, capturing your customers attention will ensure if your business thrives or dies.

The problem is our brains can’t process everything that we see, so what are some ways to make it easier to reach your target in this digital world full of noise? We've listed 3 tech tips for you!

You may think mastering the hype of emotional triggers is enough, but there is a pre-attentive stage that you need to think about as well.

Luckily in today’s world, there is a tool for everything!

If you aren’t a pro at colour, form, spatial position and movement, make sure you spend some time to research the service and/or tools to get the most out of your technology investments. There is a lot of crap out there!

UX

Today UX design is essential. The value of your product, what features it offers, in addition how accessible and aesthetic it is.

On top of that, you should spend some time on your website and social media visuals. At the end of the day, it is a reflection of your company! Try out some tools or even hire a professional designer to help. There are budget friendly options out there, you just need to put the effort in finding it.

Since Visuo is all about helping your business to grow, we applied UX to both our product and client portal so it’s easy to use and implement in your business. Have a look at “How to create a marketing videos in minutes” if you are curious to know more.

Video

You need to incorporate video in your marketing. It’s not uncommon to feel that it’s too complicated, time consuming or expensive, you probably haven’t found the right solution.

Our team have a great eye for details. They go through and edit every single clip in our library, so that you can present the best quality for your customers. You can use your own clips as well but ponder on if it’s worth the hustle when the reality is that your video will only last 1-day on a feed.

AI

Consider if maybe an Artificial Intelligence software can help to improve your customers journey and as a bonus, even lighten up your employee’s workload.

AI helps to identify and predict customers habits. For example, at Visuo we get to know all your video preferences and provide new content every video creation. It will simplify and make your job faster the more you use it.

Time to take the next step in your business

A Guide to Video Storytelling

A guide to Video storytelling
How do we communicate a business message through a video?
The short and sweet answer is - TELL A STORY!

According to the scientist and researcher Jeremy Hsu, 65% of our day-to-day conversations consist of stories.

So let’s take a dive into the tips and techniques on how you can communicate your businesses messaging effectively through video storytelling.

Understanding your Audience 

If you want to survive in today’s competitive world, you need to know your audience.  

 While crafting a story, ask yourselves two common questions  

  • What’s the story about? 
  • Who do you want to communicate the story to?  

 The answer will help you determine which message descriptors to focus on your business videos. 

Building your story

We’ve all asked the question, “So what’s the normal of the story?” Figuring out your moral of your story (and keeping your audience in mind) is the easiest way to build your story.  

What’s next?

Brainstorm

There are various ways to brainstorm in order to build a great story: 

1. Elevator Pitch 

A great exercise to present your story in 45 seconds. The elevator pitch should include your product, the problem and the solution.

2. Mind Mapping 

One of the best ways to brainstorm your ideas. You can use free digital tools like CoggleCanva etc. to mind map your ideas and build your script for your video. 

3. Follow the Three-Act Structure 

A simple and common framework in the world of cinematic storytelling is the Three-Act-Structure. Can we use this structure for our business video? Absolutely.

It’s not a formula, but a guideline.  

Identify the main character for your video, the character should relate to the viewers.  

It can be a person or your product itself. The hero of your business video should represent your brand persona.

Example: 

Act 1 – Setup  

Meet Sally, she owns a social media agency and is extremely growth-oriented. She wants to create marketing videos for her clients every day and stay ahead of her competition. 

Act 2 – Problem  

Sally has access to different video tools and tries to make videos at least twice a month for each client. However, it’s too time-consuming and very expensive for her. 

Act 3 – Solution 

Sally finds Visuo, a virtual video producer. It creates a marketing video for her client in under 5 minutes. In addition, seems easy to use and implement into her business. The set up would make her overall workload with video marketing run smoothly. Sally decides to sign up, since there is no risk, and a possibility to provide her clients the value of more video and save both time and money.

Be Authentic and Entertaining

While telling your story, you need to be informative, entertaining and authentic.  

 If you create this list, you will be able to craft a story that relates to your business and at the same time that reflects your beliefs and values. 

  • Write down the word that best describes: 

           – Your company values 

           – Your product or service 

  • Write at least 5 positive descriptors that apply to both. 
  • Make comparisons between the lists you have created; it will disclose some common traits 

Outlining and drafting the script of your video

Once you outline your script, make a list of questions on why you plan to make the video, who the video will be targeted to, what’s the problem you’re solving, how are you solving it?  

  • The opening of the video should be attention-grabbing. It can include an emotional hook, interesting facts/figures or a relatable story. 
  • Address the problem the audiences are facing and show the purpose of your product or service. 
  • Present your solution and tell your audiences why it is the best solution, what are your unique features. Be concise and provide them with some interesting facts. 
  • Next, don’t forget to be authentic and genuine 
  • Lastly, your video script should convince the viewer to act. In your call to action, tell your viewers exactly what you want them to do and how it will benefit them. 
Video Storytelling Tips and Techniques

Production

Okay, now you have your perfect script ready! 

If you are using Visuo to create your video, all you need to do now is copy/paste your script and select the voice to go with your video.  

Within minutes, Visuo will create an amazing looking marketing video. You can send the videos to your client to review or post to social media.