Voice Overs: A Must Have in Marketing Videos

Imagine watching a horror film with no sound, only subtitles. Wouldn’t be as scary right?
That’s because audio is such an incredibly powerful tool, used to emphasise your point of view. It combines information with emotion to create a much more enticing video.
So why do we often forget about voice overs with our marketing videos?

Simple: It’s too hard!

The expenses involved in trying to find a voice over artist, recording their script and making sure the it’s at a professional level is just the tip of the iceberg. 

But it’s 2020 and we don’t have the time for this and we should have the technology to make this happen in minutes? Right? What about seconds?

With Visuo, you can!

Visuo is designed to make marketing videos as quick and easy as possible, with #NoSkillsRequired.

Once you have an account (Sign Up for Free here) and added your clients, you’re ready to make your first marketing video.

Voice overs are a must have in marketing videos.

Select your category and you’ll be taken to our script page.

This is where the magic happens!

Now you can write the script you want one of our voice over artists to speak, throughout your video.

We have multiple accents and genders so you can find the perfect match.

If you are feeling creative, you can even upload your own!

Once we have your script, our AI will select clips from our library of 800,000+ videos to make you the perfect marketing video. See what I mean? #NoSkillsRequired

It’s as simple as that!

There has never been a better time to take advantage of the power of video for your clients and business then right now. And with voice overs, you’ll convert better, sell better and reach more customers than ever before.

Watch the below and see it for yourself!

A Video Marketing Tool Designed Specifically For Agencies

In a world where everything is customised to the nth degree, it's hard to believe there isn't been a video marketing tool designed specifically for your (the agency's) needs?
No one is required to churn out content like social media managers.

Why we put video content in the 'too hard' pile

  • It’s expensive
  • Time consuming
  • Difficult

I mean, you didn’t get into social media to learn how to produce, shoot and edit videos. So what if we told you all of your set backs around video marketing is now a thing of the past? 

And better yet, this tool is designed specifically for you and your agencies needs. 

Meet Visuo. 

The game changing tool that will put your agency on top and reach all of it’s capabilities. 

Video Marketing Tool designed specifically for Agencies

Imagine the difference it could make for you and your clients to be able to post marketing videos whenever you want. 

With Visuo, you can create stunning, fully customised marketing videos for your clients in minutes, without any video experience, and on next to no budget.

But what does this actually mean?

Creating quick and easy marketing video’s is just the beginning of Visuo’s capabilities.

  • Our custom portal is where you create client profiles to help manage your clients and stay on top of their campaigns 
  • Add team members so everyones on the same platform 
  • Save all your client’s video’s in one place to it’s easy to compare 

For the video side, our Virtual Video Producer is where the real magic happens.

  • Our easy 5 step wizard ensures #NoSkillsRequired 
  • Our library of curated, professional-quality content to suit your client’s business will ensure you get a completely original marketing video each time
  • Change your marketing game with AI-generated voice overs (or record your own). Since we all know videos perform better with video
  • Our library of royalty-free music tracks will automatically be matches to your video, so you don’t have to do a thing
  • Dynamic themes and captions will spice up the look and feel of your video in no time (and with no effort!)

If you’ve ever been intimidated by video editing software this is for you. 

If you’ve ever been frustrated by the limitations of template-based software this is for you.

Come see how easy it now is to leverage the power of video for you and your clients.

Instagram Reels vs TikTok

If there is one thing, we have all learnt in 2020 it’s that creating videos at home is extremely entertaining!
TikTok generated ‘the most downloads for an app ever in a quarter’ during Q1 in 2020.
Instagram has recently launched its own version of TikTok and confirmed everything we know about video marketing: everyone wants a piece of it.

If there is one thing, we have all learnt in 2020 it’s that creating videos at home is extremely entertaining!

TikTok generated ‘the most downloads for an app ever in a quarter’ during Q1 in 2020.

Instagram has recently launched its own version of TikTok and confirmed everything we know about video marketing: everyone wants a piece of it.

Instagram Reels v/s TikTok

What are Instagram Reels?​

Reel is the newest content creator implemented by Instagram, allowing users to shoot, edit and design short and snappy videos (max 15 seconds).

The unique feature of Reels is that you can share them straight to your Instagram feed or story. It has its own tab on the user’s profile which allows easy access to view and store videos.

Similarly, to TikTok, Reels has its own For You page which means, well you know what this means, hours of mindless scrolling.

Popular Reels can be featured on the explore page. If a user’s video is picked up, you’ll receive a notification.

And just like TikTok, if you find an audio clip or song you’d like to use, simply click ‘Use Audio’ and start creating.

How can Reels work for Social Media Managers?

We are all aware of how important video marketing is when it comes to engagement online.

If you have the time, creating a short and sharp video using Reels can bring in a lot of sales and followers for your client’s business.

It’s also a fantastic way to collaborate with influencers or promote a product.

But I'm not video savvy?

We have all fallen victim to creating a TikTok during isolation, which is fine when we have nothing else to do. But during your work life, we simply do not have hours to spend creating content.

Instagram Reels v/s TikTok

This is why we created Visuo.

Visuo creates marketing videos customised for your clients – in a matter of minutes. 

Wait, what?

That’s right. Designed for the fast-paced and ever-growing agency, our patent pending AI will cut hours out of your working week.

Free trial for all new customers.

5 Steps to Creating More Brand Engagement

Want your business to grow? Engage with your customer and the odds they come back again and advocate for your business increases. Take a look at the 5 steps below to create more brand engagement !

Step 1

As you are probably aware, online content varies in type, placement, and creation.

Types: articles and blogs, videos, and whitepapers or lead generation content, to name a few.

Placement: your website, social media channels, emails, and/or advertisement (both online and offline ad opportunities).

Creation: what you write and put together visually, with the needs of your customers and what your brand has to offer in mind.

Evoke feelings and reactions, create a connection that leads to a relationship

Step 2

Make sure your content sync with your brand message. Inspire and motivate – be evocative!

Capture your customers attention and make them want to take action. Ask to click on a link that you have shared with a marketing video, the link can lead to your website to purchase or an interesting article/blog post.

 

Read more about How to create a marketing video in minutes

Statistics that shows the brand engagement due to video content

Step 3

Make video a part of your strategy! It’s a marketing trend that develops and grows every year

We are slightly biased about Video, but stats show it is simply the best way to create awareness, engagement and conversation

Is video marketing really that powerful? Yes! Read this post and check the stats below:

Statistics that shows brand engagement due to video content

These Optinmonster, 2019, stats show you how marketing videos affect leads and convert them to clients, as well as the increase in brand awareness they generate.

Various statistics from different sources that shows brand engagement due to the video content

These are only some of the stats you’ll find online; there are many, many more.

After reading this, we hope you got a better understanding for the impact of video and the advantages for your business.

Step 4

Make a video content strategy plan. We suggest checking in quarterly, were you can analyze your brand engagement for the website and social media platforms.

Visuo understands the challenge for businesses to create video content continuously. This is a primary reason why videos are still such an underutilized piece of content in the marketing strategy and application of businesses worldwide.

To solve this impactful problem that keeps businesses at a disadvantage with brand engagement and more, our step five for more brand engagement is for you to find an easy way to create your own video content.

Step 5

Get a video creation software that suites your need. Why make things overly complicated when it doesn’t have to be?

How to Use YouTube and Facebook Videos to Double Your Followers

With YouTube and Facebook being two of the social media platforms with the highest number of users; all businesses use one or the other, or both; to grow brand awareness, to reach and engage with followers, and to grow their business.

In fact, with these platforms converting potential customers (of which some start out as followers) to clients; is why increasing followers is important.

Once  you get in front of them through the content you post, you have to be compelling in such a way to entice them to click subscribe or follow and return, as well as spread the word about your business.

To keep followers coming back and becoming advocates/fans of your brand, you have to keep giving them reasons why.  

This connection involves: trust, engagement, interest, and everything that gets you to go back to the brands you follow with great passion and excitement.

But all of this isn’t useful unless you actually learn HOW to achieve the steps above.

To break it down: Naturally speaking you follow brands for the same reasons people will follow yours. You connect with it. And that should be the mindset to everything you post online. Does it inspire your customers? Encourage them to purchase? Do they learn something?

This is why it is so important to incorporate the power video in your social media strategy.  It’s one of the easiest way to connecting with your customers. (Read more in Create Jaw Dropping Social Media Content in Minutes) . So learning how to master video marketing is essential to encompass the characteristics needed to double followers and keep them growing.  

Video ads help you to grow followers as well, but not everyone wants to run ads; and it’s not so much the ads that make the difference as much as it is the actual online video content you create and share online. 

The quality of the online videos you create is what makes the difference; whether distributing them to your YouTube channel and Facebook page organically or with the help of ads.

In recognizing the need for consistent creation of video content online AND quality of that content, you know you’ll need to distribute videos on a daily basis, if you’re going to have any hopes of doubling your followers.  

You also know that you need to differentiate yourself through the videos you post online, if you’re going to beat competitors, stand out, and keep engaging followers.

The more you can stand out and change up the online video content you create, the more you stay interesting, engaging, and keep followers spreading the word about your YouTube channel and Facebook page to their friends and family (this means organic growth, and with YouTube and Facebook video ads you also add that extra boost in visibility needed to get in front of even more of the right eyes).  

Checklist to doubling your followers with your YouTube and Facebook videos involves you:

  1. Creating video marketing videos regularly.
  2. Make sure they are compelling, engaging, and inspiring.
  3. Differentiating yourself from competitors with the Facebook and YouTube videos you create. 
  4. Having your YouTube and Facebook videos create a ‘wow’ effect that reflects your brand’s mission and connects with followers in a way that builds trust, passion, and interest.
  5. The cycle repeats and the best part is that thanks to paying attention to your followers’ response to the marketing videos you create and share, you’ll know how to keep the quality up with your YouTube and Facebook videos.

The biggest hurdle that businesses face in what they need to grow followers through YouTube and Facebook videos is the video creation process itself.  

Traditionally – it’s time consuming and so expensive.

To create YouTube and Facebook videos that stand out you are going to need: 
    • A video production budget
    • Outsourcing a production team
    • Time to design story boards and a script
    • Someone to edit the video (add music, grading, audio)

Visuo gives you the chance to do all of this in a fraction of the time, cost and effort.

The best part?

Our Virtual Video Producer creates the compelling content that differentiates you from your competitors, you’ll notice the positive impact it has for your YouTube channel and Facebook page followers growth, and also your branding efforts.  

You also rejoice in just how easy it is to create online videos in the quantity that you need daily without having to break a sweat to find pictures or manually compose your own video, which is what happens when you don’t have an easy video maker online to make use of at any time.

Let us know about your success stories using Visuo to create your YouTube and Facebook videos.